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Business ethics: A literature review with a focus on marketing ethics

Identifieur interne : 00BD63 ( Main/Exploration ); précédent : 00BD62; suivant : 00BD64

Business ethics: A literature review with a focus on marketing ethics

Auteurs : John Tsalikis [États-Unis] ; David J. Fritzsche [États-Unis]

Source :

RBID : ISTEX:A85D23713560BC9D5FC45B5ABFA960D72DBBAC41

Descripteurs français

English descriptors

Abstract

Abstract: In recent years, the business ethics literature has exploded in both volume and importance. Because of the sheer volume and diversity of this literature, a review article was deemed necessary to provide focus and clarity to the area. The present paper reviews the literature on business ethics with a special focus in marketing ethics. The literature is divided into normative and empirical sections, with more emphasis given to the latter. Even though the majority of the articles deal with the American reality, most of the knowledge gained is easily transferable to other nations.

Url:
DOI: 10.1007/BF00384207


Affiliations:


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Le document en format XML

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<term>Nonbusiness majors</term>
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<term>Other words</term>
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<term>Overwhelming factors</term>
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<term>Similar results</term>
<term>Similar study</term>
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<term>Southern marketing association proceedings</term>
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<term>Foreign countries</term>
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<term>Wall streetjournal</term>
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<term>Zaltman article</term>
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<term>économie de l'entreprise</term>
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<term>éthique</term>
<term>Relations humaines</term>
<term>Commerce international</term>
<term>Commercialisation</term>
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<front>
<div type="abstract" xml:lang="en">Abstract: In recent years, the business ethics literature has exploded in both volume and importance. Because of the sheer volume and diversity of this literature, a review article was deemed necessary to provide focus and clarity to the area. The present paper reviews the literature on business ethics with a special focus in marketing ethics. The literature is divided into normative and empirical sections, with more emphasis given to the latter. Even though the majority of the articles deal with the American reality, most of the knowledge gained is easily transferable to other nations.</div>
</front>
</TEI>
<affiliations>
<list>
<country>
<li>États-Unis</li>
</country>
</list>
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<country name="États-Unis">
<noRegion>
<name sortKey="Tsalikis, John" sort="Tsalikis, John" uniqKey="Tsalikis J" first="John" last="Tsalikis">John Tsalikis</name>
</noRegion>
<name sortKey="Fritzsche, David J" sort="Fritzsche, David J" uniqKey="Fritzsche D" first="David J." last="Fritzsche">David J. Fritzsche</name>
</country>
</tree>
</affiliations>
</record>

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